Market research has been around for long and has helped many industries grow by grabbing the right opportunities based solely […]
Six quick tips to target the right respondents for market research
How Searchlighter assess employment and educational engagement programs in their community to maximize social inclusion
What is Searchlighter? Searchlighter is a UK based nonprofit organization whose core field of work is in Monitoring and Evaluation […]
How to Create a Customer Journey Map?
Customers leave brands quicker than they used to, trends indicate. They lose interest mid-way, much sooner than the brands expect […]
Customer Expectations: 10 Key Expectations to remember
In today’s competitive business landscape, where brands are vying for the attention and loyalty of customers, understanding and meeting their […]
A how-to guide on communicating your employee engagement surveys
What are employee engagement surveys? Employee or staff engagement is the degree to which an organization’s employees consider appreciated and […]