Marketing to Customers Recently I received a marketing offer from a car rental company: use a neighborhood location to rent […]
Marketing and the Customer Experience
Building up to a New Year
Take A Guide When Traveling Unknown Territory A few years ago when vacationing in Maui, we took recommendations to drive […]
The Case For CES
Don’t Make Your Customers Work So Hard Certainly, 2020 can be seen as challenging on many levels. It has been […]
Sampling Error: Definition, types, + how to reduce errors
Assume you are a market researcher of a company looking to introduce a new product to the market. You must […]
Business is good, but are your customers happy?
A Shock to the (Business) System Usually seen as a funny prank, especially when it is on video, is the […]
