As researchers, we sometimes struggle with diving deep into your audience’s perceptions of any imagery or visual creative. Even when […]
See what your audience sees, through Heatmap & HotSpot testing
4 ways to boost remote employee productivity and engagement
Working remotely is the new normal; both employers and employees have embraced it. Aren’t we just tired of hearing it […]
Prioritize, monitor, and improvise. Workplace management post-COVID-19
COVID-19 pandemic has possibly changed forever the way workplaces will operate in the future. Scientists and infectious diseases experts are […]
How to build a CX journey map?
I like road trips…the idea of getting into the car, putting on some music, driving for hours and exploring a […]
Target Audience: What is it + how to define it
The target audience is the demographic cut of a specific group. It is defined by elements such as age range, […]
