One of the oldest methods of measurement, which yet remains very popular, is bipolar scaling. The essence of bipolar survey […]
Bipolar Survey Scale – Two Extremes at Each End
Dichotomous questions – Are they useful?
Are dichotomous questions useful in market research? The answer is both yes and no. By definition, a dichotomy has two […]
Q1 Updates – Enhancing Survey Integration
QuestionPro Survey Integration and Enhancements, including LiveEdit, Data Filtering, Salesforce, and Microsoft Dynamics The first quarter flew by and all of […]
Stop Mis-Hiring: Get Talent Acquisition Right
We’ve all heard the metaphor: a good job fit is like a good marriage. If you want that to be […]
Map On Your Dashboard – Know Where Responses Are Coming From
Let’s say I have an online handicraft store, which ships items all across the globe. Once the items get delivered, […]
