It is an alchemist’s blend of art and science when it comes to qualitative marketing research. The analysis of open-ended […]
Text analytics 101
Market research is useful for tying together loose ends
Sometimes it is difficult to tie the loose ends together, but for those of us in market research, this is […]
Mobiles are not killing PCs
I love my little Nexus 4 and the various tabs I keep around. Now that my Nexus 4 is feeling […]
Top-Box Score – Deriving a new measure
When we present survey data we have choices in how that data is presented. As survey analysts, it is our […]
Frequent Flyer Feedback: Airline Customer Experience
Airline Customer Experience There’s no doubt that the airline industry is big business. Flyers spend about $750B annually to move […]
