As a follow up to the recent webinar we did, we had a lot of follow-up questions around understanding product usage […]
Deeper In-app Insights
You can’t hack it: Customer Experience
Is improvising a good idea? Many people know of MacGyver, the television show that ran from the mid-1980s until the […]
Statistical vs. Managerial Significance
Statistical vs. Managerial Significance As market researchers, it is our task to sort the wheat from the chaff. Whether the […]
Give Thanks and You Shall Receive
Saying “Thank You!” to your customers this time of the year is as important as having a turkey on a […]
Can text analytics become more analytical? (part 1)
The term text analytics sounds highly technical. Yet in articles and discussions about this field, the two forms of output […]
