Critical Mechanics of Detractor Recovery In my last blog post about Detractor Recovery, I wrote about the mechanics of detractor […]
Critical Mechanics of Detractor Recovery
Merging market research data streams
As a trend watcher in the IT space, I have noticed a consistent drumbeat over the last few years. CIOs […]
5 Best Super Bowl Commercials 2016 from QuestionPro
Ah, Super Bowl Sunday is over. Beer, chicken wings, nachos, pizza…oh, all the yummy food and drinks have been drunk […]
How to End with a Smoking Gun?
It’s a kind of human tendency to expect something for taking some effort, any effort at all. We are a […]
Dichotomous Questions: Are They Useful in Survey Research?
Dichotomous questions are survey questions with exactly two possible answers, most often Yes or No. They show up everywhere, from […]








