In his latest book To Thine Own Self: Honesty in Marketing, Romi Mahajan has combined a series of blog posts that […]
The Role of Market Research in Marketing Ethics
5 Easy Ways to Bring Ethnography into Your Market Research
“I’m using ethnography in my research.” If I said anything resembling this sentence to a small business client or in […]
Round-up of New QuestionPro Features to Try in 2013
Our customers and users are a smart bunch with a lot of great ideas. We love those ideas because they […]
Market Research Trend 2013: Mobile Data Collection
Mobile technology has opened up a huge opportunity for companies to collect information and data. You might think that mobile […]
Research Trends for 2013: Consumers Control Their Experience
Since the dawn of the internet, consumers have been gaining more and more control over the content they see and […]
