About six years ago I saw a demographer speak at a conference for natural food retailers and producers. He […]
How Social Media and Mobile Devices Have Changed the Way We Segment
How To Represent For Your Demographic
Why is it important to collect a survey-taker’s contact information? Well, there are a lot of reasons why giving your […]
Hey Old Guys – Your Customers Expect Mobile Marketing
Survey Analytics’ Executive VP (and self-proclaimed old guy) has a fantastic article on Research Access that talks about mobile devices […]
Product Proliferation: Why It Hurts Profit and How to Fix It
Product proliferation starts small. A customer asks for a color change, a competitor forces a new variant, and a few […]
How to Use Research to Develop an Offer Your Ideal Customers Can’t Resist
One of the terrific benefits of DIY market research is that you can reach out to more of your audience […]
