Customers today expect more than just great products or services, they expect brands to listen, respond, and act on their feedback.
That’s why QuestionPro’s recognition as both a Leader and the only Ace Performer in the SPARK Matrix™: Voice of Customer (VoC) Platform, 2025 by QKS Group matters. It reflects not just the strength of our platform, but the measurable outcomes our clients achieve with it.
Beyond Technology: Execution That Delivers
The SPARK Matrix™ is an independent research framework that evaluates vendors on two dimensions: technology excellence and customer impact. Too often, companies excel in one area but lag in the other—building strong tools without ensuring they translate to real-world business results.
QuestionPro stands out by bridging that gap. Our VoC platform goes beyond data collection to deliver a full cycle of real-time feedback capture, closed-loop workflows, low-code configurability, and AI-powered analytics. In practice, this means organizations don’t just hear their customers—they act on insights quickly, consistently, and at scale.
Shruti Jadhav, Vice President & Principal Analyst at QKS Group, explained it best:
“QuestionPro transforms the Voice of Customer journey by unifying real-time feedback and actionable insights across digital and physical channels. Their focus on operational excellence—through intuitive tools, quick deployment, and hands-on client support—has earned them recognition as an Ace Performer. With rapid customer adoption and strong growth potential, QuestionPro continues to demonstrate that execution and measurable results are what truly set leaders apart.”
This acknowledgment is about more than market presence, it’s about proving that when companies choose QuestionPro, they’re investing in both innovation and outcomes. Read full press release here.
To see the full market analysis, vendor comparison, and why QuestionPro was recognized as both a Leader and Ace Performer, download the SPARK Matrix™: Voice of Customer (VoC) Platform, 2025 report here.
Our Perspective: Why This Recognition Matters
As Ken Peterson, President of Customer Experience at QuestionPro, put it:
“Technology alone doesn’t change customer experience; execution does. At QuestionPro, we’re committed to pairing powerful tools with expert guidance and agility so our clients can turn feedback into meaningful change. This acknowledgment reinforces our promise to deliver measurable impact quickly, consistently, and at scale.”
For us, being the only Ace Performer means being recognized not just for vision, but for making it real in the day-to-day work of customer experience teams across industries.
A Track Record of Recognition
This is not the first time QuestionPro has been recognized as a top Voice of the Customer global vendor. Over the past four years, our CX and VoC platforms have consistently stood out:
- 2021: Ranked highest out of 15 VoC providers in Gartner Voice of the Customer Rankings, and recognized by Quadrant Knowledge Solutions as a top global technology leader in VoC.
- 2022: In partnership with The National Independent Soccer Association (NISA), awarded Gold for Best Innovation in CX and Bronze for Best Measurement in CX at the US Customer Experience Awards™ (US CXA’22).
- 2023: Named Technology Leader in Quadrant’s SPARK Matrix™ for Customer Journey Mapping; also recognized as one of the top global technology leaders in VoC for enabling organizations to align strategies with customer needs.
- 2024: Only platform recognized as leader in both the Voice of the Customer and Customer Journey Mapping categories in Quadrant’s SPARK Matrix™ report.
- 2025: Recognized by Gartner as a Niche Player, reinforcing our strength in delivering real impact to small and midsize businesses as well as mid-market enterprises across industries such as healthcare, travel, wellness, and financial services.
Each recognition highlights a simple truth: QuestionPro is not just about technology, it’s about enabling organizations to listen, act, and transform customer experience at scale.
The Bigger Picture
Organizations no longer want “systems of record” that simply collect data, they need systems of action that close the loop between customers and the business. That’s exactly where QuestionPro thrives: combining technology excellence with execution that fuels real change.
