What makes a hotel stay unforgettable? Maybe it’s a warm check-in after a long day of travel. Or a clean, comfy room that feels prepared just for you. Perhaps it’s the little details, quiet hallways, helpful staff, and a breakfast that’s actually worth waking up for. You leave thinking, “I’d stay here again and tell my friends to do the same.”
That moment of true satisfaction is what the Net Promoter Score (NPS) is designed to capture. It tells us how likely guests are to recommend a brand like Wyndham Hotels & Resorts to friends, family, or colleagues.
In this post, we’ll look at NPS, why it matters, and how Wyndham Worldwide Corp’s NPS reveals a strong foundation of guest satisfaction and loyalty.
What is NPS?
Net Promoter Score (NPS) is an easy method to calculate how guests feel about their hotel stay and whether they’d recommend the experience to others.
It starts with one key question:
“On a scale of 0–10, how likely are you to recommend our hotel to a friend or colleague?”
Guests fall into three groups based on their answers:
- Promoters (9–10): Loved the stay and are eager to share it.
- Passives (7–8): Satisfied, but not enthusiastic enough to promote it.
- Detractors (0–6): Had a less-than-ideal experience and may not recommend it.
NPS = % of Promoters – % of Detractors
This kind of information gives hotels a clear, quick image of customer loyalty and guest satisfaction.
Wyndham Worldwide Corp NPS Performance
According to QuestionPro’s Q1 2025 Benchmarking NPS and CSAT Report, the average NPS for the hotel and hospitality industry is 44. Wyndham Hotels & Resorts edges past that with a solid NPS of 48.
Here’s the breakdown:
- Promoters: 57%
- Passives: 34%
- Detractors: 9%
With more than half of guests eager to recommend the brand and very few reporting a poor stay, Wyndham Worldwide Corp shows strong consistency in delivering satisfying experiences.
How Does Wyndham Worldwide Corp Compare to Industry Benchmarks?
While many hotel brands aim to earn guest loyalty, Wyndham has carved out a place just above the industry benchmark. Wyndham Worldwide Corp NPS score of 48 reflects a reliable and enjoyable guest experience that keeps people returning.
Guests mention what makes their stay memorable:
- Easy and friendly service
- Clean, well-kept rooms
- Good value and convenience
With a broad portfolio of properties across various price points, Wyndham strikes a balance between affordability and comfort, which resonates with both business and leisure travelers.
These insights come from QuestionPro’s latest study, which surveyed 1,000 participants to measure NPS across leading companies and industries. The report is based on real guests’ feedback from Q1 2025 and is updated quarterly.
We invite you to download the full report. It’s a valuable resource for evaluating your company’s performance and determining your customers’ perceptions of you.
Why Measuring the NPS Score is Necessary?
Measuring NPS isn’t just about collecting a number; it’s about understanding loyalty, identifying areas for improvement, and consistently delivering the kind of experience that makes guests say, “I’ve got to tell someone about this place.”
Here’s why it matters:
- It shows you how satisfied your guests really are. A clean room and quick check-in are good, but NPS tells you whether that experience was good enough to recommend.
- It helps you spot trends over time. By tracking NPS regularly, you’ll see what’s working and what needs attention before small issues become bigger problems.
- It reveals your brand’s reputation in real-time. With tools like QuestionPro, you can monitor your NPS as feedback comes in, giving you immediate insight into guest sentiment.
- It benchmarks your performance. With NPS, you can compare your hotel’s score to industry standards and see how your brand stacks up against competitors like Hilton (56) or Hyatt (58).
Ultimately, measuring NPS helps you go from guessing to knowing, from collecting feedback to building true guest loyalty. It’s not just a metric; it’s your roadmap to a better guest experience.
What Drives Wyndham’s Strong NPS?
Wyndham Worldwide Corp NPS score isn’t just about affordable rates. It’s about getting the basics right and consistently doing them.
- Friendly Service at Every Level: Whether it’s the front desk or housekeeping, Wyndham staff often get shoutouts for being polite, helpful, and fast. That personal touch matters.
- Clean, Comfortable Rooms: Guests consistently appreciate clean, quiet rooms and are ready to relax. The quality may vary by brand, but the comfort stays consistent.
- Convenient, No-Hassle Stays: Whether you’re on a business stopover or a family road trip, Wyndham makes travel easy. The check-in process is smooth, and the service is dependable.
- Good Value for Money: Guests feel they’re getting more than they paid. That includes clean spaces, helpful staff, and sometimes breakfast or parking included.
Together, these factors explain why guests aren’t just satisfied. They’re excited to return. Wyndham Worldwide Corp delivers reliable, high-quality stays that earn trust, loyalty, and glowing recommendations.
How to Measure and Enhance Your NPS?
Want to know how to measure and improve your Net Promoter Score (NPS) like Wyndham Hotels & Resorts? With QuestionPro, it’s simple, insightful, and focused on helping you build strong, lasting relationships with your guests. Here’s how to get started:
1. Launch Your NPS Survey
Use QuestionPro’s ready-to-use NPS survey template, which features the core question:
To go beyond the score, add the AskWhy follow-up. This open-ended question lets guests explain their rating in their own words, helping you understand what drives satisfaction or what needs improvement.
Distribute your survey however it works best: email, SMS, QR code, or direct link. Want to reach specific types of travelers? Use QuestionPro Audience to target based on behavior, location, or trip purpose.
3. Track Real-Time Results
Your NPS is automatically calculated as responses come in. Easily view Promoters, Passives, and detractors in a live dashboard and spot trends in guest sentiment over time.
4. Turn Feedback Into Action
Don’t just collect feedback; act on it. From front desk delays to room cleanliness, use what guests tell you to guide improvements. With QuestionPro’s benchmarking tools, you can compare your NPS with the rest of the industry.
With QuestionPro, you’re not just tracking numbers. You’re building better guest experiences, driving loyalty, and improving service in a way that truly makes a difference.
Stay Informed with the Latest NPS Trends
Want to know how top hospitality brands earn loyalty and high NPS? Get the Q1 2025 NPS Benchmark Report to see how leading brands drive customer satisfaction and discover strategies to keep their customers returning.
Want to increase your NPS? Reach out to the experts at QuestionPro for proper advice on measuring and enriching customer satisfaction.
Wyndham isn’t the only company in the hospitality & hotels industry with valuable lessons for those looking to improve their customer service and experience. Below, we recommend a few articles where you can learn how other major hotels manage to maintain a high NPS and a loyal customer base — you’ll surely find some useful insights along the way.
