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Market Research Software

Insights in time to matter. Solid enough to act on.

QuestionPro helps you move faster without cutting corners by combining AI-powered efficiency with expert oversight, so you can trust every insight you uncover.

Trusted by leading brands

Infuse with QuestionPro AI

You don't need another tool. You need your entire research stack to finally work together.

Each product works independently or connected, sharing data, AI, and a common workflow across your research practice.

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Research Edition

Enterprise survey platform for complex, large-scale research.

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InsightsHub

Your single source of truth. Centralize all research assets and findings.

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Audience

Reach the right respondents worldwide. Pre-screened panel for reliable results.

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Communities

Build your own always-on research community for continuous insight generation.

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Business Intelligence

Build dashboards instantly, surface key insights, and explore your data.

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UX

Usability testing, card sorting, and tree testing for product teams.

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Research Services

Expert research team available at every stage. From design to analysis.

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Not sure which product fits your research?

From first idea to final decision, the heavy lifting is already done with QuestionPro AI

AI capabilities embedded across your entire research workflow, with a human expert available at every stage. ISO/IEC 42001:2023 certified.

Survey Agent

Write your research brief. Get a survey in 60 seconds.

Describe what you want to learn in plain language. QuestionPro AI builds a complete, methodologically sound questionnaire, right question types, logic, and order, for quant, qual, or mixed studies.

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Synthetic Data & Digital Twins

Test everything before takeoff

Describe what you want to learn in plain language. QuestionPro AI builds a complete, methodologically sound questionnaire, right question types, logic, and order, for quant, qual, or mixed studies.

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Data Quality AI

Bad data caught before it reaches your analysis.

Real-time detection flags bot submissions, AI-generated responses, and gibberish responses, automatically scoring every answer before it enters your dataset. No manual review.

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VideoAI

Sometimes numbers aren’t enough

Collect short video responses in any survey. AI transcribes, analyzes sentiment and surfaces themes across every participant, automatically.

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Text AI

Thousands of open-ends and no time to read them all

Text AI detects topics, sub-topics, sentiment, and emerging signals across all your open-ended responses,  filterable by segment and KPI.

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Smart Dashboards

One click. A full picture of your data

Click on any survey. AI instantly builds an intelligent dashboard with charts, cross-tabs, and a written summary of the key findings. Annotate and share with stakeholders, no slides needed.

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InsightsHub AI Chat

Stop redoing research you already paid for

Every study, report, and file in one searchable repository. Ask a question in plain language, AI surfaces the answer from your past research. Institutional knowledge, finally findable.

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AI Video Analysis

IDI-depth insights. Without watching every recording

Run video IDIs and focus groups in UX and communities. AI generates goal-based summaries, detects themes and scores sentiment across every participant for you to review the synthesis.

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Research challenges we've already solved, for teams like yours.

From Fortune 500 consumer insights to agile startup research, a platform built for every kind of study.

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1 / 5
HelloFresh

Needed to scale market research across a fast-moving, decentralized global team without losing speed or consistency.

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2 / 5
Energizer Holdings

Needed a long-term research panel to continuously generate product ideas, gather feedback, and track consumer loyalty.

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3 / 5
Simmons & Simmons

Needed a scalable way to run client satisfaction research across multiple geographies and practice areas.

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4 / 5
Turkington Martin

Built concept testing workflows for qualitative results and achieving key metrics before development decisions.

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5 / 5
American Cancer Society

Drives comprehensive results and data, using insights to become more transformational before making major decisions.

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Don't chase your own data, QuestionPro works with the tools you already use.

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Security is our priority

Enjoy peace of mind with your survey data by choosing a platform trusted by major global brands

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GDPR
ISO 27001
HIPAA

Market Research Suite FAQ

Research challenges businesses ask QuestionPro to solve

QuestionPro Market Research Suite is built for businesses that need reliable research, faster workflows, and connected tools across the full research process.

What is QuestionPro Market Research Suite software?

QuestionPro Market Research Suite is software for planning, running, analyzing, and sharing market research from one connected platform.

Businesses can create surveys, collect responses, manage respondents, analyze feedback, organize insights, and share reports without moving across disconnected tools.

Who is QuestionPro Market Research Suite built for?

Market Research Suite is built for research, insights, marketing, product, UX, and CX teams that need reliable customer or market feedback.

In the US, it is often used by businesses and teams running brand tracking, concept testing, product research, customer studies, UX research, and recurring research programs.

What types of research can businesses run with QuestionPro?

Businesses can run surveys, concept tests, brand tracking studies, product feedback studies, UX research, community research, customer research, and employee research.

The platform supports quantitative research, which uses measurable data, and qualitative research, which uses open feedback, video responses, interviews, or discussions to understand the reason behind the data.

How does QuestionPro help businesses find survey respondents?

QuestionPro Audience helps businesses reach qualified respondents for research studies.

Businesses can collect feedback from groups such as US consumers, B2B decision-makers, healthcare professionals, product users, or other targeted audience segments.

How does AI support market research in QuestionPro?

QuestionPro AI helps with tasks that usually take researchers extra time, such as survey creation, response quality checks, open-ended feedback analysis, and reporting.

AI works best when it speeds up manual work while researchers still review the findings for accuracy, context, and business relevance.

Can QuestionPro support ongoing research programs?

Yes. QuestionPro can support one-time studies and long-term research programs.

Businesses can use surveys for individual projects, Communities for continuous feedback, Audience for respondent sourcing, InsightsHub for organizing past research, and dashboards for tracking results over time.