Qualitative research is traditionally considered time-consuming and resource-intensive, and the turnaround to insights is slower than quantitative research. Digsite, a purpose-built asynchronous agile qualitative research platform, changes how you conduct qualitative research and get insights faster.
Digsite helps you deliver results in days rather than weeks!
Asynchronous agile qualitative research with Digsite
Digsite is a fast, flexible, and asynchronous qualitative research tool that enables teams to engage with carefully selected consumers to build better products, services, and communications. Whether you need self-service or full-service support, Digsite adapts to your research needs, delivering valuable insights in days, not weeks. This platform empowers you and your research teams to quickly gather consumer feedback, helping you innovate efficiently in a rapidly changing market.
We recently conducted a webinar to showcase how you can effectively change how you conduct qualitative research. Watch this video below:
You can also view the presentation deck from the webinar here:
Salient features of Digsite
Some salient features and advantages of using QuestionPro Digsite are:
- DIY or DIT models for flexible research support
- Quick-turnaround qualitative studies to save time and costs
- Agile tasks focused on gathering insights, not just data
- Fun and engaging tasks to uncover emotions driving decisions
- Suitable for innovation, marketing, and shopper insights research
- Supports detailed feedback on concepts via idea markup
- Features unmoderated video tasks and real-time voting
- Leverages AI and NLP for emotional insights and intelligent dashboards with easy report downloads within minutes.
- Topline with insights and recommendations delivered within a week from study kick-off.
Answers to some critical questions about Digsite that will help you get started
Below is a list of pressing questions in the webinar and other questions to help you get started with Digsite.
Q) What is the timeline from creating studies to delivering insights with Digsite?
- Digsite can help you get from study ideation to insights in just a little over a week. The timeline that we mostly widely recommend and that has worked with a lot of our customers is as follows:
- Monday – Kickoff meeting
- Tuesday – Design screener and activity guide
- Wednesday – Approve guide and program screener
- Thursday – Recruit
- Friday – Run study
- Monday – SmartDashboard available via editable PPT with key quotes delivered
- Following Monday – Topline with insights and recommendations delivered
Q) Can you recruit participants, or is there a panel of people to choose from for the studies?
- Digsite allows you to import participants and manually add members to a study. QuestionPro has an Audience platform that lets you access hard-to-reach panelists and participants for studies.
Q) What are the operational limitations of conducting qualitative research with Digsite?
- The Digsite platform is completely online and asynchronous. Hence, there are no operational limitations or geographical or demographic limiting factors for conducting studies.
Q) Can a study be tweaked once it is set up?
- Any study can be tweaked once it is set up. Once results start to come in, you can easily adjust the concepts needed based on these learnings and create new concepts.
Q) How do you probe responses like why, how, etc. like in traditional qualitative research studies?
- The community’s moderator can examine the responses in real-time to determine whether they meet the study objectives. If they don’t, or to obtain further information, tweaks can be made to the studies to elicit further participant responses. QuestionPro also has a specialized research services team that can extend your internal research team and help you derive actionable insights.
Q) Do you have an AI solution describing insights from qualitative responses? Or, e.g., teasing out takeaways from uploaded pics?
- AI Smart Summary provides the top 5 themes in conversation tasks to jumpstart the analysis process. Our AI engine also includes an automated natural language processing (NLP) engine that is deep-rooted in understanding and analyzing sentiments from video, text, and other rich media.
Q) How do qual-based learnings get integrated into the learnings dashboard?
- Each module under Digsite supports AI-driven research and learnings to nugget and analyze qualitative and quantitative information that flows into the SmartDashboards, which you can view online and download.
Q) Does AI help categorize and theme the content?
- Over the past 4-5 years, we’ve developed this engine by analyzing millions of open-ended responses to generate valuable insights. It categorizes data effectively, but if the output doesn’t meet your expectations, the dashboard allows you to refine and adjust to get the best insights for your needs. These adjustments also improve future studies and dashboards as the bot continues learning, making the process smoother and more efficient.
Q) The conventional approach to content analysis is an intellectual process. If AI partially or wholly supports this part, how shall we claim the originality of the interpretation?
- As with AI, you can train the bot to generate AI-driven insights, dashboards, and data in a way that works for you. You can set up your guardrails to create insights that matter to you.
Q) In what format can you export the study report?
- Currently (Sep 2024), you can download data from the SmartDashboards into ppt format. Other formats will be supported in due course.
Q) Is it possible to download a PowerPoint report from the platform that includes the company font, colors, etc.?
- Currently, the Digsite platform allows you to download a fully customizable PowerPoint export, which you can tweak to fit your brand identity.
Start using Digsite in your projects right away!
You can get started with Digsite and leverage it for your qualitative research today! For a detailed guide on how to set up your studies immediately, you can follow the steps below:
You can also contact your QuestionPro account representative to get started.
Don’t have a QuestionPro account? No worries! Request a demo of the Digsite platform and get started right away!
