How to Make Sure That Your Online Surveys Are Received and Opened
All summer long, we’ve been running through the basics of market research. Today, I thought it might be useful to […]
How Vince Lombardi Would Explain Market Research
This isn’t an article about football — it’s an article about fundamentals. We’re all marketers here and sometimes we get […]
Use This Market Research Mix Framework to Overcome that “Now What?!” Moment
I’m ready to do some market research — Now What?! I can’t begin to tell you how many meetings I’ve […]
How to Create an Ideal Customer Persona
Last week, I went through how to segment and group your customers so that you can identify an ideal customer […]
Are You Playing to Win or Playing Not to Lose When it Comes to Doing Competitive Research?
Competition is a staple in the business world . Instead of ignoring your marketing competition, though, recognize that you can […]
