How to Use Social Media as Part of Your Market Research Plan
A few years ago I wrote a post about creating a market research plan. It’s actually turned out to be […]
3 Good Reasons to Have a Market Research Plan
One of our most popular posts of all time was “How to Write a Market Research Plan“, written about three […]
How to Use Polling as a Segmentation Tool
Segmenting your market is as important as ever. But if you’re only using basic demographics such as gender, age and […]
How to Use Market Research to Redefine Your Brand
Ever run into a picture of yourself from high school and think — OH MY GOD! What was I thinking […]
Revisiting the Gallup Q12 Part 1- Reader Response
There’s nothing quite like an over-the-top headline with an insane promise to get you reading, isn’t there? But this is […]
