Digital Ethnography: Turning Research Inside-Out
Why are we just now paying attention to such an essential aspect of our consumer behavior? Well, there are many […]
Communities
Insight Community: How to Maximize Your Data
Implementing an insight community has recently become the most widely used research method. There is a change in how organizations […]
Audience Research: Level up your Market Research Game
Have you ever wondered what’s the role of your audience in research? Can you identify when an audience choice has […]
Customer Groups: Maximizing the value of collected data
Customer groups can be a powerful way to maximize your value. You may find that you have customers who want […]
Community Discussion: What it is & Best Software
A community discussion is designed to connect companies and their customers, enabling the creation of valuable conversations that allow users […]
