The Easy Way to Create an Ideal Customer Profile
According to the SBA, 95% of small businesses fail within the first 5 years. One of the main reasons these […]
Customer Research
Attention Big Chains — Your Employees are Skewing Your Surveys – DUH
Let me begin by saying that this is NOT a rant. As someone who works with corporate clients and who […]
B2B Buyers are People Too – But They’re Not Like Consumers
I’ve spent the last 25 years preaching that people make decisions, not committees and not some industrial complex. But get […]
How to Get a Flood of New Customers in 30 Days
Before you read any further, let me just tell you that after you read this, you could literally get a […]
High End User Experience Testing on a Budget
I can’t get over how far user experience testing has come! About ten years ago or so a friend of […]
