Get Ready to Launch Your Customer Feedback Program – In Real Time
It’s one thing to say that you’re going to start collecting feedback from customers, but like any project, saying it […]
Customer Research
7 Customer Feedback #Fails That Will Drive Your Business Into the Ground
Steve Jobs didn’t believe in market research. I think he said something like “It’s the consumer’s job to know what […]
The Easy Way to Create an Ideal Customer Profile
According to the SBA, 95% of small businesses fail within the first 5 years. One of the main reasons these […]
Attention Big Chains — Your Employees are Skewing Your Surveys – DUH
Let me begin by saying that this is NOT a rant. As someone who works with corporate clients and who […]
B2B Buyers are People Too – But They’re Not Like Consumers
I’ve spent the last 25 years preaching that people make decisions, not committees and not some industrial complex. But get […]
