Customer Involvement: Definition, Importance + Types
Involvement is how much time, effort, and thought a customer puts into choosing a product or service and how much […]
CX
Emotional Intelligence: What it Is & Why It’s Important
Emotional intelligence (EI) refers to the ability of a business to recognize, understand, and respond to its customers’ emotional needs […]
5 Important Stages of the Consumer Decision Making Process
Understanding the consumer decision-making process is crucial for marketers because it allows them to identify the driving forces behind consumers […]
Omnichannel vs multichannel: How to recognize the differences
Customer expectations have evolved over the last few years, as have other aspects of a business. Customers want to interact […]
Customer Experience Mapping: How to Use It for Building Stronger Customer Relationships | Tuesday CX Thoughts
Customer Experience Mapping supports customer engagement. Today’s customers expect companies to reach ever higher bars through innovative companies (names here). They […]
