Constant Sum Question Type: Definition, Examples, and How to Use It
A constant sum question type asks respondents to split a fixed number of points, dollars, or percentage units across several […]
Market Research
Causal Analysis – Does X cause Y
Causal Analysis As a market researcher, I am always curious about the impact of marketing activities and purchase behavior. In […]
Rank Order Question Examples for Better Decision Making
Rank Order Question As you continuously strive to improve products and services your company offers – rank order question type […]
Microsoft Dynamics Survey Integration: Sync Feedback to Your CRM
Sales and customer experience teams collect a lot of survey data. Too often, it stays stuck inside the survey tool […]
Mean Scores – tricks and traps
In recent posts, we examined the nature of the data types available to consumer or B2B market researchers including; nominal, […]
