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Brand Awareness: What it Is, Benefits & Easy Guide

Brand Awareness: What it Is, Benefits & Easy Guide

Brand awareness is the degree of recognition customers have of a brand or product because of its name or distinctive qualities. Learn more.

Increasing brand awareness among your target audience can help you stay in the minds of consumers after purchase and be […]

What Your Tipping Screen Says About Your Customer Experience — Tuesday CX Thoughts

 I recently came across a social media post that had me thinking about how companies are portraying themselves in the eyes […]

Audience Profiling: Definition & 4 Steps to Create It

Audience profiling is the technique of segmenting clients by behavior. The goal is to know the audience to boost results. Learn more.

Audience profiling is an essential part of business today. Suppose you know precisely who your customers are and target your […]

Syndicated Research: What It Is for Market Research

Syndicated research is a type of study financed and executed by a market research company without being done for a particular customer.

Syndicated research is a type of study financed and executed by a market research company without being done for a […]

Customer Empathy: What It Is, Importance & How to Build

Recognizing the value of customer empathy is a good beginning; implementing it into product development and corporate culture takes effort.

To provide excellent customer service, you must be able to put yourself in the customers’ shoes and comprehend their problems. […]

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