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Customer Centric Marketing: What it is & How to Succeed

Customer Centric Marketing: What it is & How to Succeed

Successful customer centric marketing requires careful planning, or you risk overwhelming or confusing the people you want to reach.

A customer-centric marketing plan is about more than just knowing how to get leads based on your ideal customer. It’s […]

Corporate Social Responsibility (CSR): What it is & Benefits

Corporate Social Responsibility (also called Corporate Citizenship) is a sustainable business model that helps companies be socially responsible to themselves, their stakeholders, and the public

Today, more than ever, individuals, activists, and the media have become fully involved in the process of holding companies accountable […]

Behavioral Analytics: What it is and How to Do It

Behavioral analytics explores how and why customers behave, allowing for accurate forecasts of how they will behave in the future.

Behavioral analytics lets you learn precisely how your consumers interact with your product. You can use this knowledge to develop, […]

Buyer’s Journey: Definition, Importance & Stages

Do you know what type of information your potential consumer wants or cares about before even considering purchasing something from […]

Behavioral Targeting: What it is with Examples

Behavioral targeting allows marketers to provide relevant advertisements depending on a user's browsing activity. Learn more.

Behavioral targeting is a sort of advertising that allows advertisers to show users relevant advertisements based on their browsing habits. […]

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