Top-Box Score – Deriving a new measure

When we present survey data we have choices in how that data is presented. As survey analysts, it is our […]

Frequent Flyer Feedback: Airline Customer Experience

Airline Customer Experience There’s no doubt that the airline industry is big business. Flyers spend about $750B annually to move […]

Being able to identify the customer’s attitude towards your product, or employee’s satisfaction with her job at your firm, or […]

Conjoint Analysis Conjoint analysis is an extremely powerful method which allows to predict the decisions customers will make in regards […]

Employee Engagement I’m sure we all have our killer 2016 strategies in place by now. We know where our product […]