In Home Usage Testing, commonly shortened to IHUT, is a cost effective way to test your product with real consumers […]
Product: In Home Use Test – iHUT – What’s it all about?
The Effect of Color on Your Brand and Brand Message
Color is a powerful thing. In this short and sweet post by Michael G. DiFrisco my go-to-guy for DIY Branding […]
How to Set the Right Price is Still a Research Question That Requires Know-How
DIY Marketeting research tools have dramatically reduced the cost of collecting data. Instead of hiring a research firm for their […]
Don’t Ask Don’t Tell Survey: Good or Bad?
As I was driving around last night, I heard the snipped of the discussion on the Don’t Ask Don’t Tell […]
Are You Ready for “Open Leadership”?
A note to all business owners and executives: COMMAND AND CONTROL COMMUNICATION IS DEAD! If you ever wanted proof of […]
