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Feedback Software

Client Feedback Software

Learn how client feedback software can help boost your business and what makes a good client feedback software.


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What is client feedback software?

Client feedback software is used to listen to the voice of the client and learn about their experience. It is one of the most sought after tools in the company as it plays a pivotal role in gathering opinions, ideas and feedback from the clients - who are important for the success of the business. It is because client feedback is so essential that businesses reach out to clients through online survey software and social media.

Client feedback is one of the biggest factors that decide organizational goals and define the long-term vision. Hence, businesses try to get client feedback in the best possible way by utilizing the best-in-class feedback software.

Benefits of client feedback software

Client feedback software is a great way to collect, manage, and analyze client inputs regularly. It depends on organizations how they use the feedback data and use it to boost their growth. When clients feel that the vendors are listening to them, they feel valued and increases the trust in the brand.

  • Opens a communication channel

    Client feedback software gives a chance to clients to express to their vendors about how they feel about your products and services. There might be certain areas that they would have liked very much and would want to appreciate them. Similarly, there might also be certain areas that they would want you to improve on and consider not useful enough. Through client feedback software, clients can let you know what works for them and what not. This can help you to further improve the value your offer through your products and services. It is important to have a two-way communication channel as it creates an impression on the clients that you care for them.

  • Get feedbacks results in real-time

    Businesses can work on the client feedback gathered through support chats, emails, social media, etc in real-time and work to improve the quality of services. Client feedback software collects data from various sources and gives feedback results in real-time.

  • Dashboard and analytics

    It is not enough to gather data from various feeds. Unless the data is presented in a way such that meaningful insights can be derived from it, merely collecting client feedback doesn't add much value. Client feedback software can present the data the way it makes sense. It can also lead you to discover areas where clients can be pitched new products. Their feedback can be analyzed if any of their pain points can be addressed with new services. Or in case they are happy, they can be offered higher valued services. With client feedback software, you can identify which clients can be your brand ambassadors and refer you to other potential clients.

  • Match results with goals

    Once you collect the feedback from clients, you can compare the results with the organizational goals and see where do you stand. It is not enough to just chase the target numbers, if the clients are not happy. Also if the clients are happy, it becomes easier to chase the goals. Client feedback software allows you to measure your performance versus targets.

  • Improve client experience

    With client feedback software, a business can analyze the client data at a granular level and gain valuable insights from it. Thereby businesses can align their strategies and efforts to match client requirements and provide great client experience. With client feedback software, you can identify if clients need any support or training.

  • Increase client satisfaction

    What cannot be measured, cannot be improved. Client feedback software will help you measure how satisfied your clients are with client satisfaction surveys questions. Satisfied clients are happy client and help you increase your business. If you keep the focus on client satisfaction, everything else falls in the right place.

  • Increase client loyalty

    One of the reasons clients feel disgruntled is that they feel the vendors don't understand what they want. Many times, vendors don't think from clients’ perspective and ultimately lose valuable business. Client feedback software lets clients share feedback on a timely basis and keep it transparent. This leads to a healthy client-vendor business relationship, increases client loyalty and leads to a stellar project pipeline. As a result, churn rates reduce. With client feedback software, you can identify unhappy clients and do a quick follow-up.

Create a Client Feedback Survey

Methods of client feedback

  1. Client satisfaction survey

    Ask questions such that there is enough room for discussion. Open-ended text questions are best suited for client satisfaction surveys. Let your clients give a good thought before they answer. Phrase the client feedback survey questions such that they sound personalized, friendly and formal. However, make sure that your client feedback survey is not too long to answer. The results of the client feedback survey are quite reliable because the clients spend dedicated time to answer the survey questions. Client feedback survey software offers you a way of direct interaction with your clients and is real-time by nature.

  2. Net Promotion Score (NPS)

    NPS score reflects the probability of the client referring your business to others. Based on the rating they give, you can figure out which clients are happy with your services and which are not so happy. Satisfied clients will promote your brand and disappointed ones will criticize. A client feedback software can help calculate NPS score and help to take measures to increase client churn rate.

  3. Social Media

    Social media is another great way to gather client feedback to learn what they think about your products and services. Today, most people express their opinion in the form of likes, tweets, hashtags, comments or shares of the posts. They reflect their satisfaction or discontent in one or the other way. By doing sentiment analysis on the content related t your business on social media posts, you can have a clear perspective of the way a consumer reacts to your product!

  4. Polls

    Polls offer a way to gauge the satisfaction levels quickly amongst the clients. Online polls usually have a one single option multiple choice question and require just one click to answer. Because of this, not only is it easy to respond, but also to create a poll. Online polls are quite famous in gathering public opinion both within and outside the company. After answering the poll question, the respondents can be displayed results to show how their opinion stands as compared to other respondents.

  5. Focus groups

    Focus groups are created to identify the reactions of a set of people for a particular product or service. Qualitative data methods are used to understand the client experience and derive valuable insights.

  6. Website form

    Website feedback and contact us forms are conventional methods of asking client feedback. Companies need to keep a watch on queries, support requests, or complaints submitted through forms. Ideally, clients should be sent a personalized reply to feel more connected with your brand. You can also follow up with an email survey and find out if they are happy or require further help.

  7. Email

    Email is another traditional method to collect client feedback. You can request your clients to spare a few minutes and share their experience with your services. However, it is difficult to implement analytics over such old-fashioned mechanisms and so is not the best way for enterprise sized companies.

How to select the best client feedback survey software?

Both you and your clients realize the importance of client feedback. But without any good client feedback software, it would be too time-consuming and tedious to create, distribute, respond and analyze the gathered through client feedback survey. Client feedback software bridges the gap between the two and plays an important role in making all the efforts successful.

What makes a good client feedback software?

Once you are done learning how to collect feedback using a client feedback tool, it's time to learn what makes a good client feedback software

  • Right questions

    It is essential that the survey questions are framed correctly so as to extract maximum information from the clients. Ask as many as open-ended questions as they have a wider scope to collection information about their experiences. Let them express their thoughts and make the maximum use of the client feedback software. You can use various question types or use ready-made survey templates.

  • Various distribution channels

    Client feedback surveys should be easy to distribute through multiple channels such as email, offline mobile app, QR code, social media, etc. Since these channels have great penetration amongst the users, it becomes easy to distribute surveys, questionnaires, and polls. prefer a comprehensive feedback management software supporting these channels by making it easily accessible to clients.

  • Easy-to-use UI

    It is inevitable to have a user-friendly interface that is intuitive to use and doesn’t require extensive training. A good feedback management software shouldn't require much effort on the users' side to spend more effort in finding what they need.

  • Reporting and analytics

    It doesn’t help if you have great data, but it’s difficult to comprehend. A good client feedback software should do all the hard work for you and present dimensions that matter in your business. Look for a dashboard glancing at which you can get an overview of all the important parameters in a single view.

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