Are Market Research Tools an Alternative for Social Media Haters?

Publisher of, ranked amongst most influential people on the Internet, Market Research expert

Social Media has been around for well over five years, yet many CEOs just don’t see the point.  Most of them leave the social media activities to the marketing folks in their organization.

In a post on DIYMarketers, we explore the idea the some of today’s newest, coolest market research methods can actually be a great alternative for CEOs who hate all the hassle of social media, but want all the results.

Here is a summary of the alternatives:

  • If you hate the idea of losing control of your message, then create your own customer community.  You can create a customer or user panel with whom you are in regular conversation.  Ask the panel questions, via survey, they will give you answers.
  • Still question the ROI of social media?  Create a crowdsourcing space on your site where your customers can tell you their ideas for improvements and new products and you can respond.  Create a real-live brain trust and conversation that gets your customer involved in creating a product they will love and talk about.
  • Sick of people’s stupid updates?  Run surveys and polls on the SurveySwipe mobile platform.  You can blast out a question to our existing community or upload a list of your own.  You’ll get feedback in less than 2 hours!
I was one of the first people in line to criticize CEOs who weren’t taking advantage of the power of social media.  But as I got to really listening to their complaints — I really GOT IT.
The alternatives I’ve described here use the social media platforms, technologies and elements of fun and then target them toward ROI rich, time saving and customer engaging results.
Leave a Comment

Leave a Comment

Have Your Answers Questioned And Other Innovative Market Research Methods

People, as a rule, don’t like change.  Our brains simply aren’t wired for it.  Maybe that’s why so many of us cling to the old fashioned ways of doing market research. Ho Hum.  Not only…

Introducing: Tango Card rewards!

Rewards: they can increase your response rates and increase a feeling of good will between you and your respondents. If you’ve used QuestionPro’s integrated rewards system before, you know it makes rewarding respondents easy. We’re…