If you were to look at the market research industry as a whole, you’d see some interesting shifts occurring (note: requires providing info to download the Future of Research report), mostly in terms of technologies used for conducting market research. Respondent rates are decreasing, the use of panels to conduct surveys seems to be increasing, and new technologies are constantly being vetted for their use in market research….

If you’ve ever had the chance to talk to me about survey design, or if you’ve read any my posts about the topic, one of the primary items I refer to is this: start with the one question you want to have answered by your study. Why is this so important?…

Last week, QuestionPro hosted a webinar about increasing response rates. During the webinar, some tips were given about survey design that can contribute to your audience being more likely to take the survey. Let’s review those and look at a few more tips on survey design to get more responses from your audience….