Customer Experience

Welcome to the Customer Experience blog!

Here you will find all the topics related to CX, such as:

-Tuesday’s CX Thoughts – A blog written by Ken Peterson

-Information about NPS, NPS+, CSAT, CX Surveys, Customer Feedback Loop

-Guides to measure and improve CX

And more!

E-commerce Customer Journey: Stages, Map, and How to Improve It

The e-commerce customer journey is the full path a shopper takes with an online store. It runs from first discovering […]

Emotional journey mapping is the practice of charting how a customer feels at each stage and touchpoint of a journey, […]

The awareness stage is the first step of the buyer’s journey, when a person notices a problem and starts searching […]

Every purchase follows a customer buying process. It’s the sequence of mental steps a person moves through between noticing a […]

A shopping journey isn’t one moment. It’s four distinct stages, and most retailers optimize one or two of them while […]