Top Box as a Measure For Conveying Scores to Survey Scales
Recently when giving my desk a much needed cleaning I came across an article by Jerry Thomas with the firm […]
Customer Satisfaction
Going Mobile – When to Deploy Mobile Surveys?
Recently I heard the average smartphone user is never more than three feet away from his or her phone. There […]
NPS isn’t right for renewals, but feedback is
Here’s the difference For many different reasons, one thing I can conclude about working in customer experience measurement: Net Promoter […]
Why the mobile world needs competition
To say the mobile world is large is an understatement. Available devices are in the thousands, and users in the […]
Brand Advocates vs Customer Advocates: What’s the Difference?
Brand advocates vs customer advocates is a useful comparison because the two terms are often used as if they mean […]
