Measuring Customer Experience: CSAT vs NPS surveys
“Your most unhappy customers are the greatest source of learning and making sure you measure the right metrics is key […]

“Your most unhappy customers are the greatest source of learning and making sure you measure the right metrics is key […]

In statistical analysis, the level of measurement of variables is crucial since it influences the type of analysis possible. Nominal […]

Consumers have a voice, and it’s getting louder. Right now, thousands of customers are sounding off on social media and […]

Decades ago, marketers preferred conducting consumer surveys using paper questionnaires or face-to-face interviews. These modes proved to be highly cumbersome […]

Have you ever thought that all the purchases we make involve a buying process before the time of the transaction? We […]



