Aided Awareness vs Unaided Awareness in Survey Questions
In consumer and B2B market research circles we are often asked to measure brand awareness and/or familiarity with brands, products, […]
CX
Measuring customer loyalty with customer satisfaction surveys
With all the data security talk as of late, we must address another security aspect – namely customer security. Marketers […]
How to Control Customer Satisfaction Scores
We tend to measure customer satisfaction after the customer experience has already happened. But that isn’t when the opinion about […]
How Augmented Marketing is Re-Shaping Customer Behaviour
As the consumers are accepting the new technology the concept of augmented reality (AR) has emerged as an interactive technology […]
Enhance Customer Experience by Eliminating this Mistake
This is a story about how a silly mistake can take away from your business. Enhance customer experience by eliminating […]
