Zero Moment of Truth (ZMOT): Insights + Best Practices
Zero Moment of Truth is what ZMOT stands for. We shop differently than we did ten years ago in very […]
CX
Customer Data Platform: What it is, Benefits + Usage
In today’s digital age, organizations acquire massive volumes of data from various sources, including websites, social media, email campaigns, and […]
Redefining the Restaurant Customer Journey — Tuesday CX Thoughts
When you think about your sit-down restaurant experiences, are there any that really stand out to you? Sure, I could […]
Service Profit Chain: What it Is + Step-by-Step Guide
Researchers at Harvard University came up with the service-profit chain. It talks about how the happiness of workers affects the […]
Three Emotions that Really Matter in CX — Tuesday CX Thoughts
Technology is amazing. We continue to explore new areas in customer experience strategy, such as machine learning in customer service, […]
