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is data analytics worth it

Is Data Analytics Worth It for Customer Experience?

Is data analytics worth it in today’s business environment? For many organizations in the USA, the answer is yes, but […]

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The Old Fashioned Way – Tuesday CX Thoughts

TCXT is a section of our blog where our Director of QuestionPro Customer Experience reflects and shares his thoughts on […]

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Customer Journey Analytics Metrics: What to Measure and Why It Matters

Customer journey analytics metrics help businesses understand how customers actually move through experiences over time, not how teams assume they […]

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How to Use Customer Journey Analytics Effectively

How to use customer journey analytics is really about learning to see your business the way customers experience it, step […]

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Why Tactical Empathy is a CSM’s Best Friend | Tuesday CX Thoughts

Recently, I’ve been fortunate to have a few “A-ha” moments while listening to the audiobook Never Split the Difference by […]

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