Causal Analysis – Does X cause Y
Causal Analysis As a market researcher, I am always curious about the impact of marketing activities and purchase behavior. In […]
Market Research
Rank Order Question Examples for Better Decision Making
Rank Order Question As you continuously strive to improve products and services your company offers – rank order question type […]
Microsoft Dynamics & QuestionPro – Bringing Survey Data into your CRM
QuestionPro has created a direct integration with Microsoft Dynamics, enabling sales and customer success teams to integrate surveys with a […]
Mean Scores – tricks and traps
In recent posts, we examined the nature of the data types available to consumer or B2B market researchers including; nominal, […]
ANOVA testing: What is it, types, benefits & examples
Surveys are effective at collecting data. However, insights develop after the fact and arise from the analysis we subject the […]
