Bivariate Analysis: What is it, Types + Examples
The bivariate analysis allows you to investigate the relationship between two variables. It is useful to determine whether there is […]
Market Research
Discrete data vs continuous data: Main Differences
Quantitative data, or data that can be measured, is information that many businesses look at to judge how well their […]
Quantitative Analysis: Definition, Importance + Types
Quantitative data is what we talk about when we ask questions like “How many?” or “How often?” or “How much?” […]
Data storytelling: How to use your insight repository to tell compelling stories
In the world of UX, CX, and market research, insights teams need to incorporate stories into their deliverables. This is […]
10 Key Customer Engagement Metrics to Measure in 2026
The lifeblood of any business is always happy customers. They are the driving forces behind the growth and success of […]
