DIY survey tools such as QuestionPro are fantastic at opening up survey research to small businesses, allowing you to gather the sort of customer insights you need to be successful. But as the novice DIY researcher, where do you start?
Follow these 5 tips every time you want to run a survey to ensure the customer insights you gather are the type and quality you need to answer your business questions.

Getting survey respondents isn’t easy; not to mention, once you have respondents, getting them to complete all of the questions and submit their responses to your surveys can be even tougher!
While sometimes it seems that nothing in the world—aside from financial incentives—could motivate respondents to complete your surveys, there is hope. Offering your respondents to exchange data with which they can connect may be the persuasive force for them to hit ‘Submit.’
The idea of “I want to know how my opinions compare to what others think” is a compelling one by nature—a mixture of personal curiosity and public speculation that drives an instinctive attitude in almost everyone.

Net Promoter Score (NPS) is the leading indicator of growth. Simple as the number may seem, the results are powerful enough to reduce churn, foster customer loyalty and ultimately enhance customer experience. Whether you run an ecommerce store or manage brick-and-mortar, understanding your customers and providing them a platform to express their sentiment is critical to identify bottlenecks and drivers of your business….

Previously we spoke about Why Your Company Desperately Needs Customer Insight Software and how insight community management software can help companies by providing social support to customers that exceeds customer care services. We also have mentioned the importance of engagement and how to successfully build customer engagement as it will help to build trust, increase customer loyalty and brand advocacy.

Customer Engagement
The new Star Wars movie just came out, and one thing is quite clear to all of us: the undoubtful power of  customer loyalty and customer engagement.
When looking at all the buzz created by Star Was brand, all that I can think of is the power of brand and customer loyalty. In this case, knowing their fan base, knowing their loyalty, and knowing how to speak directly to them is what has resulted in so much anticipation and excitement around the new movie.