…And why it’s the real MVP of market research right now.
It could have gone like this: a team gathers to discuss the next big product idea and someone throws out, “What if we did another limited-edition Stanley tumbler?” Suddenly, you’ve got a swirl of opinions about color palettes, lid styles, resale hype, and brand fatigue. It’s a brainstorm-turned-battlefield—twelve opinions, zero alignment, and an alarming number of iced coffee references.
This is where LiveCast could have saved the day—and the strategy.
Instead of relying on assumptions or scattered opinions, QuestionPro’s LiveCast lets researchers see and hear real-time feedback from real people. When you’re trying to figure out if your audience actually wants another matte pastel tumbler or if they’re over the trend—nothing beats watching their facial expressions and reactions live.
Imagine a group of participants sharing their favorite colors, which model they thought was the best, or simply what they love or hate about your product in real time—all in a dynamic format that’s becoming increasingly familiar to a broader audience. A researcher’s dream! Read on to learn all about LiveCast, QuestionPro’s newest feature that promises to take your research to the next level.
What is LiveCast?
LiveCast is a real-time video feedback tool built directly into the QuestionPro platform. It’s like running a virtual focus group—but fully integrated, research-optimized, and complete with recording, transcription, sentiment tagging, and a private backroom chat for your team to huddle silently during the session.
No Zoom chaos. No third-party tools. Just rich, qualitative insights in real time.
How can you use LiveCast in your actual research?
Take a team testing advertising concepts for a new food delivery subscription. You can run a typical survey and ask which campaign resonates most, but do you know if participants actually believe the messages? Or do they just click through?
With LiveCast, researchers can show participants ad mockups, tag reactions in real time, and observe everything from eye-rolls to enthusiastic nods. Instead of relying only on self-reported data, you get deeper emotional context, helping your team refine messaging, visuals, and tone of voice before spending a single dollar on media.
LiveCast makes this kind of clarity possible—refining ideas before launch, reducing feedback cycles, and replacing assumptions with human-centered evidence.
Advantages of using LiveCast in your market research
There are many advantages of using LiveCast in your research studies. Below we list the most notable ones; however, the idea is clear: with LiveCast, you can take your research to the next level by adding a new dimension you never thought possible.
- Run live, moderated interviews without leaving the platform.
- Use built-in screen sharing, recording, and sentiment tagging.
- Capture body language and tone, not just typed responses.
- Chat privately with your team during interviews.
- Export transcripts, video clips, and tags for fast, shareable reporting.
Whether for ad testing, product concepts, UX walkthroughs, or campaign messaging, LiveCast makes qualitative research or even quantitative-heavy research studies faster, deeper, and way more insightful.
Get started with your LiveCast studies with QuestionPro today!
In a world where visual content dominates and consumer attention is short-lived, LiveCast gives researchers the superpower to test ideas in the most human way possible—by simply watching how people react, not just what they say, but how they feel.
And that kind of clarity is pure gold when you’re trying to avoid costly missteps (or endless internal debates).
To get started with LiveCast, create a free account with QuestionPro and see your insights come to life!
