Let’s talk about the power of a brand perception study. In the 1950’s General Mills introduced the Betty Crocker line […]
Brand Perception Study: What it is & How to do it
Customer Perspective: What It Is & How to Measure It
Dealing with customers isn’t always easy because we don’t see things from their point of view. The strategic success of […]
Confidence Interval Formula: What It Is, Importance, Uses
Uncertainty is a natural part of decision-making, whether a simple task like shooting a basketball or a complex one involving […]
Lost Customer Research: What it is & how to conduct it
Marketing and business are constantly changing, but marketing research stays consistent. Customer research identifies groups, requirements, habits, and lost customer […]
Post Purchase Survey: What It is + Best Practices
Customer surveys are a vital part of any marketing plan. You can find out the pros and cons of doing […]
