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Behavioral Analytics: What it is and How to Do It

Behavioral Analytics: What it is and How to Do It

Behavioral analytics explores how and why customers behave, allowing for accurate forecasts of how they will behave in the future.

Behavioral analytics lets you learn precisely how your consumers interact with your product. You can use this knowledge to develop, […]

Buyer’s Journey: Definition, Importance & Stages

Do you know what type of information your potential consumer wants or cares about before even considering purchasing something from […]

Behavioral Targeting: What it is with Examples

Behavioral targeting allows marketers to provide relevant advertisements depending on a user's browsing activity. Learn more.

Behavioral targeting is a sort of advertising that allows advertisers to show users relevant advertisements based on their browsing habits. […]

Pricing analytics: What it is + How to use it

pricing research or pricing analytics

Each business relies on two fundamentals – the nature of their business and the value-added or the problem solved and […]

Audience Analysis: Definition with types and uses

Audience analysis gives marketers actionable customer insights that help them create smarter content and social strategies. Read more.

It can be hard to figure out who your audience is and what they want, both in business and beyond. […]

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