Data is imperative for brands and organizations to derive inferences and draw conclusions into the minds of customers. Cluster analysis […]
Cluster Analysis: What it is & How to Use It
Funnel Analysis: What it is & How to Conduct One
Using funnel analysis, companies can identify untapped possibilities to enhance conversion rates. It helps them detect the abandonment areas on […]
Unpacking a CX Problem — Tuesday CX Thoughts
Like most customer experience researchers, I’m always watching trends – both in the innovation and technology associated with customer experience […]
Customer Centric Marketing: What it is & How to Succeed
A customer-centric marketing plan is about more than just knowing how to get leads based on your ideal customer. It’s […]
Corporate Social Responsibility (CSR): What it is & Benefits
Today, more than ever, individuals, activists, and the media have become fully involved in the process of holding companies accountable […]
