Participant observation is a powerful research method often used in fields like anthropology, sociology, and psychology. It allows researchers to […]
Participant Observation: What it is, Types & Uses
How to improve customer experience in the Active-COVID world?
Last weekend I visited my favorite bookstore. There was a newly installed huge signboard at the entrance, declaring how they […]
Customer segmentation: What it is, types & tips
We know that there are more profitable consumers than others, so companies need to perform customer segmentation that allows them […]
Brand equity: what it is & how to measure it
Today more than ever, brands face the challenge of capturing and maintaining their market share and building customer loyalty. That […]
Dooblo vs QuestionPro: The best Dooblo Alternative
Finding a platform to collect your research data can be difficult, but don’t worry, you are in the perfect place […]
