How will transactional NPS shape the future of CX?

Transactional NPS is an indicator that aims to know customer satisfaction at a more granular level; that is, it offers […]

Market research vs. marketing research – Know the difference

Have you ever put thought into the difference between market research and marketing research? They sure sound similar, but and […]

Like everything else, market research is also seeing a shift in trend due to obvious reasons. The coronavirus has transformed […]

What is the Gabor-Granger pricing method? The Gabor-Granger pricing technique is defined as a pricing question used in survey research […]