Cash-Flow. The number one KPI for social media’s results is cash-flow. Does it increase or decrease when you use social […]
The Ultimate Key Performance Indicator that Measures Engagement from Social Media
What Happens When You Change Survey Methods
My last article about changing rating scales prompted this e-mail from a reader. Over many years of surveying customers and […]
Search Engine Marketing Secret #2 Revealed: Use the Keyphrases Your Customers Use
Welcome back to our ongoing series with The Search Guru, Leslie Caruthers. Last month, Leslie outlined how important it was […]
Good Customer Experience is Everything
There is nothing quite as satisfying as working with clients who are completely obsessed with their customers’ experience with their […]
Increase your profits by getting rid of difficult customers
Do we really ought to work with unappreciative customers? I’ve been told that every business has to work with “Difficult […]
