The primary objective of conducting the Correlation Analysis webinar was to explain this statistical analysis method with some practical examples and how it can help in boosting an existing market research strategy. In this webinar, every aspect of this subject was covered, from its definition to its pitfalls, uses, analytics, best practices and also how to set up correlational analysis using QuestionPro.

The turnout for our webinar on Workplace Culture Blueprint was immense enough for us to note that a lot of people were interested in learning about their organization’s culture blueprint and other instrumental aspects related to workplace culture. We did receive questions during the webinar, out of which we decided to answer the frequently asked ones in this blog.

If you haven’t been docked in a space lab for the past 30 years, I’m sure you’ve been asked to complete a customer satisfaction survey, after a recent shopping experience, whether online or offline.  In fact, even in space, it’s probably not a stretch to assume that NASA conducted a few with their astronauts to gain feedback on behalf of their product partners.

It’s not a surprise that the growth of SaaS companies has led organizations delegating business needs to companies that specialize on specific verticals. While this goes a long way towards making start-ups easier to uh…Start—it also leaves businesses open to all kinds of threats that aren’t always apparent.
Consider the Target hack in 2013, this is one of the most famous avoidable hacks….

According to a study by Walker, by the year 2020 customer experience will overtake price and product as the key brand differentiator. How well do you understand your customers today?
Meeting and exceeding customer expectations have never been as critical as it is in today’s digital world. Whether you are an airline or a retailer, you need to think differently about optimizing the physical and digital experience to better engage with your customers to create a higher customer lifetime value….

Numerous industry reports have consistently shown that, in comparison to other research methodologies, online research remains the dominant methodology of choice for research practitioners. With nearly 90% of the US population online, followed by 76% in Europe, it’s no surprise why online data collection remains king.
When it comes to eCommerce, online sales are projected to reach $523 billion in the next 5 years, up by 56% from the previous year….