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A community web portal is defined as an online tool that is created to manage an online community. This community can either be an extension of an offline community or a stand-alone online community. The web portal is a cloud-based platform where an organization can onboard members and then collect insights to identify and evaluate brand preferences.
With QuestionPro’s web community portal, you can create an in-depth online community that is an extension of your brand values. This helps to create a high recall value for existing members in the existing web portal. It also helps to onboard new community members.
Therefore, the web community portal is a structured and streamlined online portal that helps to engage with your selected community members and derive powerful insights based on their feedback and opinion on various topics. This can be achieved using multiple qualitative market research and quantitative market research methods such as surveys, Ideaboard, topics, and discussions, polls, etc.
Every organization looks forward to mapping the customer journey and increase profitability through each customer and on the whole. Organizations are now increasingly using a community web portal to understand the behavior of their audience and then use different methods like the customer lifetime value (CLV) calculation to map how their business moves forward. It also helps to get an insight into the usability and adoption of new products and services.
Some of the major characteristics of the community web portal are:
There are multiple types of community web portals with distinctive uses. Some of the major types with examples are:
A business community web portal is one of the most widely used types of an online community. Organizations use this to deploy in-depth market research studies to collect insights about existing products and services, market launches, product and service tweaks and anything else that indirectly influences their bottomline. It is said that 74% of organizations now use an online community for smarter research purposes.
An example of a business community web portal is a clothing brand that wants to launch a new collection. With the help of this online community, they can tailor make the merchandise for a localized market and also on the basis of different demographics.
Collecting insights about education and educational institutions has now become a complex process. Multiple aspects have to be looked at before a student enrolls in a university. On the flipside, even Universities need to ensure that they enroll the students that best match their values. This also depends on various factors like diversity, instate and out of state student numbers, etc.
An example of an education community web portal is a large state university managing an online community to monitor everything including admissions, grievances, curriculum, and placements. This community consists of existing students, prospective students, faculty, management, parents, and alumni so the data collection is varied and thorough.
The healthcare industry is now one of the largest industries in the world and it consists of multiple aspects like patients, pharmaceuticals, care organizations, insurance providers, secondary and tertiary care providers, etc. People are prone to discuss every aspect related to care on an online forum where the geographical boundaries blur into one large community of like-minded people.
An example of a healthcare community is an online portal that is created to monitor patient treatment in a hospital provider. This helps the community manager gauge levels of service provided, patient care, best practices in treatment, effective drugs, effective medical practices, etc.
There are other community web portals such as banking and financial community web portals and information technology and software community web portals. All of these online communities help organizations of various types and magnitudes collect data that is most important. A community web portal or an online community portal is one of the most important aspects of market research to an organization to collect actionable insights and be profitable.
There are multiple factors to be considered to set up and manage a successful web community portal and online community. They are:
Some advantages of creating and using a community web portal are: