Northwest MRA – Spring Training Event

Founder QuestionPro & Instigator in Chief for startups like IdeaScale, TryMyUI and Lander

Late notice – but if you are in Market Research (and you are in the Northwest/California) – you might want to join the Northwest MRA in their Spring Educational Event at Napa Valley.
Cost : $125

Chris Robson from Parametric Marketing will be speaking in the event – he has a penchant for provocative thinking – and I suspect will be something along the lines of what Kathryn Korostoff talked about in her piece in the MRA Blog – Why DIY Research is Good for Everyone. I had the good fortune of meeting Chris Robson and Scott Liang from Parametric Marketing and I know they have some very provocative things to say about the Market Research business.

Side note : Why do professional market researchers call it “DIY Research” – I’d rather prefer “Self-Service Research”

Vivek Bhaskaran

President and CEO – Survey Analytics

As head of privately held Survey Analytics, Vivek is responsible for all aspects of strategy and direction.

Leave a Comment

Leave a Comment

Our Auto Rickshaw Adventure – The world is indeed flat!

The world’s fascination with India’s auto rickshaws has been growing over the years. It reached its peak when “Brangelina” – The media-given name to the world-renowned Hollywood actors Brad Pitt and Angelina Jolie, went on…

QuestionPro Panelists Wow Audiences at Tradecraft

What’s Tradecraft, and what was QuestionPro doing there? Recently, QuestionPro brought a cross-functional team to deliver a presentation and anchor a roundtable discussion at Tradecraft in San Francisco. Tradecraft is a multi-disciplinary professional organization with a mission…