Customer Satisfaction: What It Is and How to Improve It
Customer satisfaction is the measure of how well a product, service, or interaction meets what a customer expected going in. […]
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Ken has 20 years of customer experience research in retail, technology, hospitality, financial services, automotive, SaaS deployments, and CX consultation.

Customer satisfaction is the measure of how well a product, service, or interaction meets what a customer expected going in. […]

We all hate surprises – At least this kind Last week, I talked about how we all love surprises, except […]

A bad Net Promoter Score (NPS) means more of your customers would warn others away than recommend you. Detractors outnumber […]

NPS benchmarks by industry give you a reference point for judging your own Net Promoter Score. A score of 40 […]

NPS benchmarks are the average Net Promoter Score for a specific industry on a scale from -100 to 100 by […]



