Customer experience amid decreasing value
Over the past two weeks, I got to watch a company destroy itself in the minds of its customers. The […]

Over the past two weeks, I got to watch a company destroy itself in the minds of its customers. The […]

What is customer engagement? Definition: Customer engagement may be defined as the connection and interactions that exist between a brand […]

The childhood dream of seeing the future through a crystal ball usually included playing the lottery when knowing the winning […]

Customer satisfaction score: Definition A customer satisfaction score (CSAT score) is a measurement of customer satisfaction level through a one-question […]

It doesn’t have to be hard or expensive to figure out how to measure customer satisfaction. In fact, measuring customer […]