Customer Experience vs. Customer Service: Why are they different?
Though used interchangeably, customer experience vs customer service are not the same. Customer service (CS) is a part of the […]
CX
Build a great customer experience (CX) strategy with these key elements
Definition A customer experience (CX) strategy is the collective effort of an organization’s employees to define, design, and improve customer […]
Building relationships: Beyond CX measurement
Last week, in a virtual networking discussion during introductions, someone asked me, “Why am I so interested in CX?”. None […]
Feature update: You can now add up to 50 additional custom variables to your CX projects
When conducting customer research, you have to factor in many variables; you have so many apart from the generic demographics. […]
Customer experience amid decreasing value
Over the past two weeks, I got to watch a company destroy itself in the minds of its customers. The […]
