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CX

Market Research Online Communities - QuestionPro Newsletter

Market Research Online Communities – QuestionPro Newsletter

Welcome to the Market Research Online Communities Newsletter! This keeps you up to date on what’s happening with QuestionPro Insight […]

Aided Awareness vs Unaided Awareness

Aided Awareness vs Unaided Awareness in Survey Questions

In consumer and B2B market research circles we are often asked to measure brand awareness and/or familiarity with brands, products, […]

customer loyalty vs. customer satisfaction

Measuring customer loyalty with customer satisfaction surveys

With all the data security talk as of late, we must address another security aspect – namely customer security. Marketers […]

How to Control Your Customer Satisfaction Scores

How to Control Customer Satisfaction Scores

We tend to measure customer satisfaction after the customer experience has already happened. But that isn’t when the opinion about […]

How Augmented Marketing is Re-Shaping Customer Behaviour

As the consumers are accepting the new technology the concept of augmented reality (AR) has emerged as an interactive technology […]

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